Shopping mall advertising provides opportunities for localized marketing. You may have a particular retailer preference. Consequently, it can help increase sales by impacting viewer memory. Verify the availability of internal locations as well as the mall's location.

It is simply not worth it to pay a lump-sum package and to find your ad stand placed at an obscure end of the 4th floor! It should be a very visible position, if possible at the entry floor, or somewhere in the most visited sections. Out of the box shopping mall advertising as placing ads on the escalator side boards, in elevators, etc. can help grab customer attention.

Assess if your experiential marketing is generating value. Can your audience really understand what you have to say? In order to get the word around, companies arrange activities such as entertainment shows at the ground floor in the atrium, customized leaflet distribution and use of electric lighting for creating attraction.